Contact Us
   Press Releases
   Call 1-800-848-2359  Hours: 7:00 - 3:45 MST

Find us on facebook


Email Offers

Learn about new product updates and promotions.
Your email:


HomePress Release

Press Release   Press Release Archive
Press Release
World Class Equestrians From a Wide Variety of Disciplines
Click here to view hi-res photo: Vita Flex Victory Team members at Debut

Wellington, Fla.—January 21, 2012 –Vita Flex Nutrition is proud to introduce the Vita Flex Victory Team. The team is comprised of world-class riders demonstrating equestrianism from a wide variety of competitive disciplines, including dressage, jumping, eventing, combined driving, barrel racing and more. Many of the Vita Flex Victory Team riders have represented the United States at international events including the Olympics and World Championships, and all of them rely on Vita Flex® products as an integral part of their winning teams.

“We are pleased to include so many international equestrian stars on the Vita Flex Victory Team,” said Cherie White, brand manager for Vita Flex Nutrition. “Because of the world-class nature of the show, the 2012 FTI Winter Equestrian Festival in Wellington, Florida, is the perfect location for the Vita Flex Victory Team to make their debut.”

The Vita Flex Victory Team includes dressage riders Caroline Roffman, Susie Dutta, Lisa Wilcox and Shannon Dueck. Jumper riders Lauren Hough and Todd Minikus, hunter/jumper rider Patty Stovel and hunter rider Peter Lombardo are also on the Vita Flex Victory Team. Other team members include eventer Jan Byyny, combined drivers Chester Weber and Suzy Stafford, barrel racers Tammy Fischer and Mary Ann Miller and reiners Bob Avila and Al Dunning.

“We are very proud of all our Vita Flex Victory Team riders,” White said. “They each bring something different to our team and we appreciate that. It is great to know that they not only rely on our products, but also that our products travel the world as they compete, keeping their equine athletes in the winner’s circle.”

About Vita Flex

Vita Flex Nutrition is a leading supplier of advanced performance products for horses. These innovative supplements have been formulated specifically for the extreme performance demands of equine athletes. Thoroughly researched and tested by equine nutritionists and veterinarians, Vita Flex® products have been relied upon for more than twenty years by owners, trainers and top riders, and are recommended by respected veterinarians around the world. For more information about Vita Flex Nutrition products call toll free at (800) 848-2359 or visit

Vita Flex Nutrition — The Top Demands More™

# # #

Vita Flex and The Top Demands More are trademarks of Farnam Companies, Inc.

Meet the Vita Flex Victory Team

Dressage rider and 2010 FEI “Rising Star” Caroline Roffman first stepped into the spotlight in 2006 as winner of the Fionna Baan Memorial Trophy for the overall highest score at the North American Junior and Young Rider Championships. She has gone on to win the 2010 Markel/USEF National Young Horse Champion in the Five-Year-Old Division and was the 2011 Brentina Cup Champion, Festival of Champions in Gladstone.

Susie Dutta, an international dressage rider, has been in the winner’s circle for over a decade. Dutta captured an Individual Gold, a Team Gold, and a Team Bronze at the Coupe des Ameriques in 2002 and was part of the Team Gold medal winning effort at the 2007 Pan Am Games in Rio de Janeiro. Dutta had multiple wins on the 2011 Florida dressage circuit CDIs and at the Raleigh CDI, where she competed her FEI and Grand Prix horses, Currency DC, Manaette DC, and Golden Choice DC.

Olympic Dressage rider Lisa Wilcox holds 40 first place Grand Prix wins. She won a team Bronze medal at the 2004 Olympic Games, an Individual Silver medal at the Open European Championships in 2003, and a Team Silver medal at the 2002 World Equestrian Games.

Dressage rider and trainer Shannon Dueck was an Individual Silver Medalist at the 1997 Pan Am Games and represented Canada at the 2002 World Cup Finals in Sweden. Dueck is currently making use of her Bachelor’s degree in Animal Science from the University of British Columbia and Master’s degree in Equine Nutrition and Physiology at Texas A & M University training horses as well as other riders to FEI levels.

Olympic Jumper rider Lauren Hough has been winning since the age of 15 when she was the Pacific Coast Horseman’s Association Grand Prix Rookie of the Year. Hough’s many accomplishments include membership on the 2000 Sydney Olympic team at age 23, a member of the Gold medal-winning Pan American Games team in 2003, a member of the 2007 Pan American Games Bronze medal-winning team, and a member of the winning Nations Cup team in Rome in 2009. She won the 2010 Global Champions Tour of Germany Grand Prix in Hamburg and in 2011 won the WEF Challenge Cup, the Longines International Grand Prix of Ireland and the Ecana Cup at the Spruce Meadows Masters.

Show Jumper Todd Minikus has more than 75 grand prix wins, five FEI World Cup Show Jumping Finals and six Nations Cup teams. In 1997 he won the country’s most prestigious show jumping event, the $100,000 Budweiser American Invitational. He is also the winner of the American Grand Prix Association Budweiser Grand Prix of Indianapolis a record five times. In 2010, he won the $75,000 Nespresso Grand Prix and in 2011 was back in the winner’s circle capturing the $31,000 WEF Challenge Cup and earning the esteemed “Rider Wellness Award” from The Wellington Institute for competing in spite of surgery for a shattered collarbone at the beginning of the season.

Hunter/Jumper rider Patty Stovel is an eight-time Champion in the International Hunter Futurity, was the highest placing American at the 1994 World Equestrian Games in Holland and the winner of the 2005 American Gold Cup. Stovel operates a successful A-circuit show stable with her partner in the heart of Pennsylvania’s equestrian country.

Hunter rider/trainer Peter Lombardo won the 2011 Trainer’s Equitation Championship at the Santa Barbara National Horse Show, the Championship at the Pennsylvania National Horse Show in 2008 and Reserve Champion at Devon Horse Show in the same year. Lombardo is a Clinician and a large “R” judge.

Jan Byyny is consistently a top-ranked international event rider. She represented the United States at the Pan American Championships, where she won team gold and individual bronze, competed on U.S. Equestrian teams at Malmo, Sweden and Luhmuhlen, Germany, and was selected as a team alternate for the Athens Olympics. Byyny has numerous top ten placings at Rolex Kentucky, Fairhill International, Foxhall, Jersey Fresh, Bromont and Morven Park Three-Day Events.

Combined Driver Chester Weber has stacked up an impressive number of first place wins in his career including winning the United States Equestrian Federation Four-in-Hand Combined Driving Championship in 2010 for the eighth year in a row. He was named a USEF Equestrian of Honor in both 2008 and 2011 and was named the 2011 Chronicle of the Horse Driving Horseman of the Year.

Carriage Driver Suzy Stafford is one of the United States’ most decorated drivers – competing at the World Pony Driving Championships since 2005 when she won an Individual Gold medal (the first American Driver to do so), followed by a Team Bronze in 2007 and an individual Bronze in 2009. In 2011 she won the Triple Crown of Driving sponsored by Live Oak International, Sunshine State CDE, and Little Everglades CDE, as well as the Reserve National Single Pony Championship at Live Oak International and the Individual Bronze medal at the FEI World Pony Combined Driving Championships.

Team Roper and Barrel Racer Mary Ann Miller is the three-time winner of the Team Roping Championship of the Orme Dam Victory Days Indian Rodeo, received the 2010 AIM Female Athlete of the Year award, and was the 2007 Navajo Nation All-Around Champion Cowgirl.

Barrel Racer Tammy Fischer began her barrel racing career more than 25 years ago and she is still riding hard. In 2011 she won the Walla Walla Rodeo, the Pasadena Livestock Show and Rodeo and the Cody Stampede – ending the year in 15th place in the World Barrel Racing standings.

Reining icon Bob Avila has won more than 37 World Champion or Reserve World Champion titles in events ranging from performance to halter. Avila has won the prestigious title of World’s Greatest Horseman twice, 2000 and 2007, and has won both the $100,000 NRCHA Futurity and the $100,000 NRHA Futurity in the same year.

AQHA Professional Horseman of the Year title winner Al Dunning holds multiple AQHA World Championships in Reining, Cutting, Working Cow Horse and Western Riding and is a National Reined Cow Horse Association Open Bridle Champion.

# # #

Home | Products | Research | Where to Buy | Links | Support | Promotions | Coupons/Rebates
Partners | Contact Us | Press Releases | Privacy Policy | Terms & Conditions
Vita Flex Nutrition is not responsible for the accuracy, content or security of any third party websites
which may have links from this site or which may be referenced on this site.
All trademarks are property of their respective owners.
Copyright ©2005-2015  All rights reserved.